The Go Racing in Yorkshire Summer Festival aims to raise the profile of the sport and attract an influx of new visitors to the county.
The eight courses in the region which stage flat racing will host a total of nine fixtures between 19 and 27 July.
They also promise an exciting day out for racing fans in the Whitby area – the nearest one is at Redcar racecourse on Sunday 20 July.
Race-goers buying a county or equivalent ticket in advance for any festival fixture will receive discounted admission vouchers to many of the county's leading family tourist attractions such as the Jorvik Viking Centre in York, Harewood House near Leeds and The Deep in Hull.
Neil Etherington, Go Racing In Yorkshire's marketing committee chairman, said: "With nine racecourses, Yorkshire offers some of the best racing in Britain and this festival is designed to showcase our product to a much wider audience."
David Andrews, Chief Executive of the Yorkshire Tourist Board, says: "Yorkshire Tourist Board is pleased to lend its support to this festival, which will create a fantastic buzz around the region during July.
"The festival will complement the array of events Yorkshire has to offer visitors over the summer season and will help to attract more visitors."
The Go Racing in Yorkshire summer festival will be held in association with leading bookmakers Skybet.
Racegoers will save up to £21 on a trip to the SNO!Zone at Castleford, up to £12 on a visit to Harewood House and as much as a third off a day at the Lightwater Valley theme park.
A daily prize draw for those purchasing county or equivalent tickets in advance will offer four free places in each racecourse restaurant, and racegoers will also get the chance to enter a racecard competition to win an all-expenses-paid trip to Dublin for a day's racing at Fairyhouse and two nights in a luxury hotel, courtesy of Ripon Travel and Mercedes.
To find out how to purchase tickets for the festival, visit www.yorkshire.com/goracing or www.goracing.co.uk.
* GO Racing in Yorkshire Summer Festival fixtures: Saturday 19 July, Ripon; Sunday 20, Redcar; Monday, Beverley (evening); Wednesday 23, Catterick; Thursday 24, Doncaster; Friday 25, Thirsk, York (evening); Saturday 26, York; Sunday 27, Pontefract.